The actions implemented in the EWWR address the “3Rs”: Reduce waste, Reuse products, Recycle material. The “3Rs” represent the options which should be considered first when elaborating a waste management strategy.
Following this hierarchy, waste prevention (including strict avoidance, reduction at source and reuse) should thereby always be the first priority.
Accordingly, waste prevention holds a strong place in the European Week for Waste Reduction. To highlight this, different Thematic Focus (formely known as Prevention Thematic Days) were implemented during the EWWR throughout Europe, one theme for each edition. Over the years, the EWWR focused on:
- 2013: Reuse
- 2014: Stop food waste
- 2015: Dematerialisation: doing more with less
- 2016: Packaging waste
- 2017: Reuse & Repair: Give it a new life!
- 2018: Hazardous Waste Prevention: Time to detox!
The Thematic Focus for 2019 is waste education and communication conducive to behavioural change
For each theme, factsheets describing awareness-raising actions are proposed, together with other specific tools.
Of course, other awareness-raising actions on waste prevention are welcome and can be implemented during the EWWR, even if they are not in line with the Thematic Focus topic.