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#EWWRAwards finalists || NGO • REZERO

The EWWR Awards finalists have been announced! In each category the Jury has selected their top 3 finalists. The winners will be revealed on 22 May in Brussels during the EWWR Awards Ceremony. To find out more about the finalists, their initiative and commitment for waste reduction, we have caught up with them for a short interview.

1 • What is the “Jo Sóc COCO Campaign” and “Objective #Rezero” web series about?

The “Objective #Rezero” web series, is part of Jo Sóc COCO Campaign focusing on Conscious Consumption, is the first European web documentary on waste reduction that features five families undertaking a challenge: 30-DAYS WITHOUT GENERATING WASTE. It focuses on the daily lives and routines of different types of households We choose to follow different types of ordinary household instead of the environmental activists in order to have a broad representation of the population and make the series easily relatable. The participants recorded their experiences on their own mobile phones themselves. The main aim of the web series was to promote the Zero Waste lifestyle by disseminating practical information and the virtues of this lifestyle in a positive, empathetic and attractive way. We also held a presentation of a series of impact photo depicting the amount of waste one month before and one month after the challenge. This part of the project involved collecting weekly waste produced by each household, classifying it and, at the end of the month, taking it all back to the living room of each house in order to take a visually striking photograph. One of the main achievements of the project is that people, while talking about the issue of waste, no longer talks exclusively about recycling, but they also reflect on how waste can be to avoided in their daily lives in the first place. The discussion thus spins around questions such as the necessity of certain products; importance of making shopping lists, using lunch boxes, reusable bags and reusable hygiene products (such as menstrual cups, cotton menstrual pads and reusable nappies); as well as starting home composting.

2 • How did you come across this idea?

This campaign was born as a strategic campaign. We wanted to approach waste reduction and reuse, not with the discursive, descriptive and/or enticing tone that widely used, but with a more human and comprehensive point of view, with its contradictions, emotions, desire, discouragement, humour, irony and push.

3 • Why is waste reduction important for your organisation?

REZERO is a not-for-profit organisation that has been working for the last decade towards a Zero Waste production and consumption model, in partnership with social and economic agents in Catalonia. It is in our core activities to advocate and contribute to waste reduction.

4 • Where can we find you?

Website: www.rezero.cat | www.consumconscient.rezero.cat
Social media: Facebook | Twitter | Instagram | YouTube

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