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#EWWRAwards finalists || Citizens • Conscious Cup Campaign

The EWWR Awards finalists have been announced! In each category the Jury has selected their top 3 finalists. The winners will be revealed on 22 May in Brussels during the EWWR Awards Ceremony. To find out more about the finalists, their initiative and commitment for waste reduction, we have caught up with them for a short interview.

1 • What is the “Anti Black Friday Gorilla Campaign” about?

The Conscious Cup Campaign held an anti-Black Friday ‘guerrilla’ public awareness event in Dublin’s Wolfe Tone Square. We chose one of the busiest shopping days of the year to create greater awareness of the significant negative impact from the manufacture, distribution and disposal of single use items such as a coffee cup and the effect it has on our environment and climate change. Shoppers on Jervis and Henry streets who completed an informative questionnaire and signed a “Pledge to Carry Your Cup” were awarded their very own reusable cup. Over 450 cups were issued to those who took the pledge on the day. We also had a team of promotional staff from Dublin’s leading radio station Q102 Blue Crew which created great excitement around the event.

2 • How did you come across this idea?

We knew we had to educate people that disposable cups were not currently recyclable and we felt one-to-one contact and two-way communication was the best way to do it. We also knew that this particular day had the heaviest flow of pedestrians in the shopping area and we had a captive audience. Black Friday is an annual festival of consumption for items such as technology, plastic and clothing. Record breaking online sales lead to increased packaging and delivery which also heavily impact on our environment in terms of waste and pollution. We wanted to remind people to be discerning about their purchases and consider the waste involved.

3 • Why is waste reduction important for your organisation?

We have a duty to respect our natural environment and the planet’s living creatures. By reducing and reusing we drastically decrease the negative effects of waste production and disposal. By following this policy we have the chance of a healthier future for our planet and its inhabitants.

4 • Where can we find you?

Website: https://consciouscup.ie

Social media: Facebook | Twitter | Instagram

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